As reported by Telefoon NL, Samsung Netherlands’ home page contains an invitation for an event titled “The First Look 2021”. It’s set to take place on January 6 at 4PM local time (11 AM EST) and details of the event are scarce. The same invitation can also be seen on Samsung’s US home page, but this offers more information as to what the event refers to.
This January 6 “First Look” event appears to have everything to do with Samsung’s CES announcements and nothing to do with smartphones. The event ‘save the date’ was posted on Samsung’s main page and the English version of the invite does mention “CES 2021”. We anticipate this January 6 event will be some teaser as to what Samsung plans to unveil at CES this year. Samsung normally announces home and entertainment consumer products at CES.
Earlier reports have pointed to Samsung’s Unpacked event slated to take place sometime in January and Samsung already has a time slot reserved for a CES keynote this year. It’s worth noting that Samsung hasn’t announced any flagships smartphones at a CES keynote in many years.
It seems that this mystery January 6 event is a teaser into the future of Samsung’s conventional high-end consumer products like refrigerators, TVs, and other home appliances and nothing to do with the upcoming Galaxy S21. Looking on the optimistic side, we may be lucky enough to see a teaser of Samsung’s new Galaxy phone, but we’ll have to wait and see.