First, the name itself – the company is dropping the terrible ThinQ appendix, in favor of a clean and memorable moniker. That alone should help the next LG phone stand out in a sea of alphanumerical permutations.
Second, the promised “premium softness” suggests LG is going against the shiny, glossy designs that have dominated the market in the last few years, with precious few exceptions. That’s another way the Velvet could stand out. Plus, LG desperately needs some flair, following years of stodgy designs.
The LG Velvet will be a “mass premium” device, that won’t compete with the likes of the Galaxy S20 Ultra and Huawei P40 Pro Plus. That’s good news, as long as the affordable price tag doesn’t come with a forgettable spec sheet.